@ilusha_help
Reach is what a campaign buys. This is what it gets in a month, read from each platform's own analytics.
The number most kits lead with. It understates the reach here by 13 times, so it isn't the offer.
Where the views come from
28-day window, measured 9 July - 8 August 2026 · every figure screenshotted below
Why the reach is worth buying twice
of viewers on sponsored posts were not following the account. A campaign reaches new people rather than the same audience again.
of TikTok traffic arrives through For You. Distribution is algorithmic, so a strong post is not capped by follower count.
average delivery against the guarantee. Three measured sponsored placements averaged 897,000 views against 500,000 promised.
Collaboration examples
Eight product placements on TikTok · view counts from platform 2026-09-16
Selected placements shown with view counts; native analytics available for sponsored posts including engagement, retention, and follower growth.
Who actually watches
Viewers over the last 28 days — not followers accumulated over years
The content is in Russian, and the audience follows the language rather than one border. It is not the same audience on every platform, so the two largest channels are shown separately rather than averaged into a single misleading number.
The biggest channel is also the most concentrated
Facebook carries half of all reach here — 59M of 120M — and it is the most Ukraine-weighted and least Russia-weighted of the four: 56.1% Ukraine against 5.5% Russia. For an advertiser with restrictions on the Russian market, that is the channel to buy.
Georgia at 9.4%, with Tbilisi the second city after Kyiv at 17.1%, is a cluster most kits in this language would not have.
Said plainly, before you ask
On TikTok, Russia and Belarus together are close to 30% of viewers. On Facebook, Russia is 5.5%. Neither can be targeted away entirely, because distribution is algorithmic rather than bought.
If that rules out a campaign, better to know now than after a contract. Individual placements have run tighter — the three sponsored posts above reached between 73% and 94% Ukraine.
Three different questions, three different answers
Audience figures depend entirely on what is being counted. All three of these are TikTok, all three are true at once, and they disagree — so this kit names which one it means every time.
Followers
Russia 28.2%, Ukraine 14.5%, India 5.7%, Kazakhstan 5.2%. A record of who subscribed over six years — the least useful number for planning a campaign today.
Viewers
Ukraine 35.9%, Kazakhstan 17.2%, Belarus 15.1%, Russia 14.8%. Who the algorithm is serving right now, across 21.6M people.
A single placement
Between 73% and 94% Ukraine on the three measured sponsored posts. Useful as a range, never as the account profile.
Households, not teenagers
Gender splits almost evenly — 51% male, 48% female — and the ages spread rather than cluster: 25–34 is the largest group at 29.9%, but 35 and over accounts for 48.3%.
For appliances, tools, home and kitchen products this is the useful shape: an audience old enough to own a home and buy for it, reached at the cost of short-form video.
Facebook runs older still and around 65% female, which is why the platforms are sold separately rather than as one audience.
Rates
USD · a guarantee is offered only where it has been measured
| Placement | Guarantee | Price |
|---|---|---|
| TikTok videoguaranteed | 500,000 views | $900 |
| Facebook Reels | — | $650 |
| Instagram Reels | — | $550 |
| YouTube Shorts | — | $250 |
| Instagram Stories | — | $200 |
| Facebook Stories | — | $200 |
| Bundle — one concept, three platforms TikTok + Facebook Reels + Instagram Reels |
500,000 views on the TikTok leg | $1,800 |
Only TikTok carries a view guarantee, because only TikTok has per-post measurement of sponsored placements behind it. The other platforms are priced lower precisely because no promise is attached to them.
Working together
Capacity
Four to eight sponsored placements a month. The ceiling is deliberate — reach here depends on the recommendation feed, and a heavy ad load erodes the thing being sold.
Payment
Ukrainian sole proprietorship invoice, Payoneer, SWIFT or USDT. Flexible, and can fit your process.
Language & production
Videos in Russian. Correspondence in English or Russian. Concept, shooting and editing in-house.
Exclusivity
None. Ongoing direct partners exist and will not be conflicted.